My personal brand assessment

Last year in my Building Brand Equity class, we conducted a personal brand assessment exercise. In order to conduct a personal brand assessment, an equity and needs assessment survey was done by my three group customers. Two of my core customers are: Family and best friends, and the third group of my customers are my one-year IMC friends.

Thanks to my friends' feedback I was able to put together a brand pyramid for myself. From the brand pyramid I also came up with a positioning statement and what strategy and tactics I need to use to keep my "best customers" satisfied ( by meeting their needs and expectations of what a good friend is) and keep them close to me.