All Marketers are liars

Click here to review Seth Godin's presentation at Google in 2006

Great speaker...beautifully crafted and keeps the audience captivated. Presents general Marketing concepts more approachable, even to non-marketers.

It is down to the essentials: Marketing has to be consumer-centric, ( personal and relevant), that is what Seth Godin meant by "permission marketing", by delivering and reaching consumers at the right time and touchpoint...and, stories becoming branding, just how Google has become a brand everyone loves... brands should all become lovemarks....

Seth Godin also touches upon who our target audience is for marketing - ( The cat food is not for cats but for the cat owners), and brands should tell a story of emotional benefits. At the end of the day, your product has to be really appealing and remarkable...""keep making stuff worth talking about", and leverage on word of mouth from your target audience, and leverage on the beauty of web 2.0