We always associate wine with drinking, but what about using it as an ingredient for your body wash? In Japan, a new body wash - a liquid bath salt, called Spavino was recently launched. For a new product, the name is catchy and easy to remember, ( spa + vino)which plays on the insight that wine soaks from European spa treatments provide tighter, smoother skin.
Brand teams and ad agencies are always on the lookout for new and compelling RTBs, "Reason To Believes"...This RTB not only conveys an unique ingredient, but also associates us with the emotional benefit of luxury and pampering.
Luxurious Vinotherapy is not new in the US, but could it be introduced to the masses? For the right price, I bet it could!
( From Japan Marketing News)
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